SEO & Online PR – Two Peas in a Pod
Search Engine Optimisation (SEO) and online PR are inextricably linked, more so now than ever! When used in tandem, the two share many synergies in driving exceptional results online.BrandingPublic...
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How to Get Your SEO and SEM Working Together
As you know, SEO deals with your organic listings and SEM deals with your paid search advertising. The two are completely separate. Or, are they? When you think of a paid ad, it’s easy to assume that...
View ArticleSEO Best Practices – Make Your Website For People, Not just Search Engines
No matter the size of the website I’m providing SEO advice for, many of the same standard SEO principles apply to ensure the best return on investment for clients. After all, at FirstClick we...
View ArticleUnnatural Links “Warning” Notification from Google
Last week, Google released some warnings to site owners stating that they have detected unnatural links pointing to their sites, via the Google Webmaster tools console.Unnatural links or artificial...
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Video Content: Entertainment value or influencing purchasing decisions?
With over three-quarters of the Aussie population online and spending an average of almost 44 hours online per month outside of work, consumers are searching for, and are faced with more information...
View ArticleThe Ultimate How-to Guide for Optimising Video for Search Engines
In our last couple of blogs, we’ve discussed the rise of video marketing, and specifically, last week the different hosting options available. Today’s blog I’d like to focus on guidelines when it comes...
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Who in your Business Needs to be Educated in Search?
A common challenge with business today is that few people within an organisation beyond the Digital Marketing Manager have a deep knowledge of the inner workings of Search Marketing.However, staff in...
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Image Optimisation – images indexed correctly and loading faster
Happy New Year everyone and welcome to our first post of 2013!A Picture Says A Thousand Words right? Whoever came up with this cliche probably did so well before the days of Google, because there are...
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Experience The Benefits of Google Authorship Markup
Recently, the concept of authorship markup has been a hot topic in the digital marketing space. Despite its popularity of late, Google authorship has actually been around since mid 2011 but it’s only...
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FirstClick’s 2013 SEO predictions
2012 was a year that saw the SEO industry turn on its head. The Google algorithm updates Panda and Penguin hit with a bang. Suddenly a number of short cut SEO techniques which had been historically...
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The Complete Guide to studying for the Google Analytics IQ Exam
If you’re reading this post, chances are you’re about to take the Google Analytics Individual Qualification (GAIQ) Exam (probably for the first time) and don’t really know where to begin. After being...
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Latest Google Panda update – thoughts & findings
Google recently announced an update to Panda. Google’s Matt Cutts, has previously stated that Panda updates would rollout over course of 10 days each month, to soften the impact that it has on...
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Google stops providing keyword data for Organic Search
In 2011, Google made a change to the way in which they report keyword referral data. While Google had historically provided us with all the data relating to which keywords had caused visitors to...
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Tactics are the servants of strategy
My understanding of an SEO strategy has changed drastically over the years, but underpinning this is another question that is bigger and broader but also more important in many ways… and that is; “What...
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Google continues to test search results formats
While Google have made many iterations and changes to their search results over the past decade, I can’t recall a time when so many parallel tests were occurring simultaneously.We’ve recently seen a...
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Content Marketing Strategy, See What The Experts Say
With Australians spending around 27% of their marketing budgets on content marketing and over 69% planning to increase this next year, content marketing is clearly a significant component of...
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Top 10 SEO SEM Synergies and Efficiencies
People often see SEO and SEM as an ‘either or’ proposition and treat them as siloed disciplines. SEO and SEM should be seen as complementing rather than cannibalising. Getting SEO and SEM to work...
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